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Ads integration

Microsoft Advertising integration for telehealth

Optimize Bing and Microsoft Search on real conversions.

Microsoft Advertising reaches the Bing and Microsoft Search network, often with strong intent and lower competition. Turbopills sends server-side conversions so campaigns optimize for paid orders and approvals, not just clicks, with PHI kept out of the platform.

Get started with Microsoft Advertising
OVERVIEW

What is Microsoft Advertising?

Microsoft Advertising is the ad platform for the Bing and Microsoft Search network, including the Microsoft Audience Network, with conversion tracking that powers its bidding.

HOW IT WORKS

How Microsoft Advertising works with Turbopills

Turbopills sends conversions to Microsoft Advertising, including offline conversion imports tied to the click, so bidding optimizes toward paying telehealth patients even when downstream approval happens later.

  1. 1

    Connect Microsoft Advertising

    Link your account and configure the conversion actions.

  2. 2

    Map telehealth conversions

    Choose events such as paid order or approval as conversions.

  3. 3

    Conversions are sent

    Server-side and offline conversions flow from Turbopills.

  4. 4

    Bidding optimizes

    Campaigns learn from clean conversions to find more patients.

TELEHEALTH USE CASES

Microsoft Advertising for telehealth businesses

Where the Microsoft Advertising integration shines for telehealth operators running client-branded programs powered by Turbopills.

Lower-competition search

Capture intent on Bing and Microsoft Search at often lower cost.

Approval-based conversions

Optimize on provider approval to skip ineligible patients.

Offline conversions

Import downstream events tied to the original click.

Key capabilities

What you get out of the box when you connect Turbopills with Microsoft Advertising.

Conversion tracking

Send paid order and approval events to Microsoft Advertising.

Offline conversion import

Tie later events to the original click.

Audience Network reach

Extend beyond search to the Microsoft Audience Network.

PHI-safe data

Only hashed identifiers and non-PHI metadata are sent.

Frequently asked questions

Is patient PHI sent?+

No. Only hashed identifiers and non-PHI metadata are sent, in line with platform policy.

Why advertise on Microsoft?+

The Bing and Microsoft Search network can offer strong intent and lower competition, complementing Google.

Can downstream approvals be conversions?+

Yes. Offline conversion imports tie provider approval and other later events to the original click.

Related integrations

Build out the rest of your telehealth stack.

Ready to connect Microsoft Advertising to your telehealth stack?

Talk to our team about how Turbopills can power your program end to end with Microsoft Advertising on day one.

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