Blog
Product strategy, conversion systems, and telehealth operations for teams building modern care journeys.
Open Enrollment Is an Acquisition Season: A Q4 Demand Plan for DTC Telehealth
Between September and November, millions of Americans learn what their 2027 health plan will and will not cover, and this year's employer surveys guarantee more coverage surprises than any cycle in memory. Each surprise sends a household searching for alternatives the same week. DTC brands that prepare for open enrollment the way retail prepares for the holidays, content indexed early, funnels tuned for coverage refugees, billing ready for HSA dollars, will harvest a demand season their competitors treat as background noise. The plan starts now.
Reducing Refunds + Chargebacks in Subscription Telehealth
Chargebacks are rarely about fraud. They usually happen when onboarding, billing, or communication breaks. Here’s how to fix the workflow and keep revenue predictable.
How to Reduce Drop-Off in Telehealth Onboarding (Real Funnel Checklist)
A practical checklist to identify and fix the biggest drop-off points in your telehealth patient onboarding funnel.
A/B Testing for Telehealth: What to Test on Landing Pages and Intake Flows
Learn which elements to test on your telehealth landing pages and intake flows to maximize conversions and patient acquisition.