Blog
Product strategy, conversion systems, and telehealth operations for teams building modern care journeys.
Half of Wegovy Is Self-Pay Now: What Lilly and Novo's Q3 Means for Your 2027 Formulary
Novo Nordisk says half of its US Wegovy business now comes through self-pay channels and 90% of Wegovy pill demand is direct cash purchase. Its Q3 report on November 4 showed the pill at DKK 5.4 billion and about 3.6 million US prescriptions in the quarter, while Lilly's Foundayo took about 4 in 10 US oral obesity starts. For a cash-pay telehealth brand, that settles what to offer in 2027: both pills and both injectables, with the pill as the entry point. It does not settle January pricing, which nobody has published yet.
Month 2 Churn in GLP-1 Programs: Why Patients Drop and How to Recover Them
A practical operator playbook for reducing month-2 churn in GLP-1 telehealth programs through better expectation setting, refill workflows, and recovery automation.
EHR Integration Checklist for GLP-1 Telehealth Programs
A practical checklist for integrating your EHR into a GLP-1 telehealth program without breaking clinical workflows, conversion performance, or patient experience.
UI/UX Design for Telehealth Intake Forms: Conversion-Focused Patterns for GLP-1 Programs
A practical guide to UI/UX design for telehealth intake forms and medical questionnaires, with conversion-focused patterns for GLP-1 onboarding flows.
Instagram Ads for GLP-1 Programs: What Actually Works (Without Getting Restricted)
A practical, operator-focused playbook for running Instagram ads for GLP-1 programs (semaglutide, tirzepatide, Ozempic, Wegovy) while staying compliant and improving conversions.
Marketing Your GLP-1 Program in 2026: A Founder’s Playbook to Stand Out
A practical, founder-style guide to marketing a GLP-1 telehealth program (Ozempic®, Wegovy®, semaglutide) with better conversion, lower CAC, and fewer operational headaches.
Building a Successful GLP-1 Program: Lessons from the Field
Discover proven strategies for launching and scaling a GLP-1 weight management program based on real-world experience.
How to Launch a GLP-1 Telehealth Program (Ozempic, Wegovy, Semaglutide)
A comprehensive guide to launching your own GLP-1 weight management telehealth program, from regulatory requirements to patient acquisition.